About TABS

The Technology Adoption Barriers Survey (TABS) is an open-science research project measuring the obstacles that prevent organizations from realizing the value of new technology. The instrument captures three constructs in 43 items: 18 barriers, 17 readiness/capability indicators, and 8 maturity dimensions, plus a forced-choice top-3 ranking.

TABS was designed by Clarke Moyer at the Penn State Smeal College of Business as part of the Doctor of Business Administration (DBA) program. The frozen CRP 2026 dataset (N=200) is the snapshot the dissertation cites; the rolling live Prolific sample on /results keeps growing toward N=500. All analysis code, the public dataset, and per-platform verification bundles for SPSS, Minitab, and Python live in the GitHub repository.

Quick paths

• Survey - the instrument itself: 18 barriers, 17 readiness items, 8 maturity dimensions, plus persona views and concept maps.
• Results - live and frozen analytical results, with an insight-first walkthrough.
• Making of TABS - the technical pipeline, AI agents, daily workflow, and reproducibility.
• Technology Adoption Models - the literature foundation that informed the instrument.

About this project

• FAQ

  Common questions about the instrument, the data, and the dissertation.

• Media & Appearances

  Articles, podcasts, and conference appearances featuring TABS.

• Get Involved

  Volunteer, suggest items, or request access to the underlying datasets.

• Privacy Policy

  What we collect, how it is stored, and what we never store.

• Cookie Policy

  The minimal cookie footprint of this site.

• Terms of Service

  Site usage and content licensing.

• Contribution Policy

  How outside contributions to the codebase or instrument are handled.

• Security Acknowledgements

  Researchers who reported issues responsibly.

• Vulnerability Disclosure

  How to report a security issue safely.

Contact

For research questions, dataset requests, or media inquiries: contact@technologyadoptionbarriers.org.