Results
The Technology Adoption Barriers Survey (TABS) collects data from organizational leaders about the barriers, readiness, and maturity factors that influence technology adoption. Every metric is computed independently across four primary result groups so researchers can choose the dataset that matches their quality requirements.
All statistics are generated automatically by the daily analysis pipeline and updated every time new data is collected.
Explore the Data
Each page below covers a different aspect of the survey results. Pages are updated daily from live pipeline data.
Sample & Demographics
Participant roles, org sizes, and profit models — broken down per result group.
Data Quality Pipeline
Disposition waterfall, attention checks, edge cases, and sample definitions.
Descriptive Statistics
Grand means, SDs, and inter-construct correlations — computed per result group.
Scale Reliability
Cronbach's alpha for each construct across all five sample definitions.
Sensitivity Analysis
Every metric across all datasets plus deltas showing how results change with cleaning.
Key Findings
Effect sizes, t-tests, ANOVA, and cross-tabulations per result group.
Dataset Comparison
Side-by-side statistics, demographics, and effect sizes across all four result groups.
Survey Statistics
Live response metrics pulled from the Qualtrics survey platform.
Prolific Dashboard
Real-time submission statuses, approval rates, and messaging activity.
CMO Survey Comparison
How TABS results compare to the long-running CMO Survey benchmarks.
Open Data & Reproducibility
De-identified dataset, analysis scripts, and instructions to reproduce every result.
How to Cite
APA Format:
Moyer, C. (2026). Technology Adoption Barriers Survey (TABS): Survey results and open data. https://technologyadoptionbarriers.org/results
For details on how this data is collected, processed, and validated, see the Making of TABS section.