SEO Transparency

Establishing organic discoverability is a critical phase for the Technology Adoption Barriers Survey (TABS) project. In an era where post-search generative AI and traditional search engines shape how non-profit research is found, ensuring our rigorous data is easily accessible is paramount.

Search Engine Optimization (SEO) is often treated as a secretive marketing discipline. However, in alignment with our open-source and open-data philosophy, we treat SEO as an infrastructural transparency issue. We are publishing our baseline findings, keyword gaps, and technical roadmap publicly so researchers and other non-profits can learn from our journey.