Media

Press kit, media contact details, and project resources.

TABS Presentation

View our interactive presentation covering the TABS mission, challenges, solutions, and project roadmap. Navigate through 8 slides using arrow keys or the on-screen controls.

View Presentation
Introduction to The TABS Project

Transcript & Captions

Captions are enabled in the player. You can download the transcript below (it is auto-generated and may contain errors), or email contact@technologyadoptionbarriers.org with corrections.

Transcript: The_TABS_Project.transcript.txt

Download the video: The_TABS_Project.mp4

TABS at a Glance

Key statistics from the Technology Adoption Barriers Survey project.

68
Surveys Completed
166
Verified Visitors
108,814
Page Views
16
Research Articles
24
Bibliography Entries
—
Survey Questions
149+
Site Pages

Media Inquiries

For interview requests, quotes, or background information, contact our team. Please include your outlet, deadline, and the specific topic(s) you’re covering.

Typical response time: 1–3 business days.

Contact Media Team

Press Kit

About TABS

The Technology Adoption Barriers Survey (TABS) is a research initiative focused on understanding the real-world barriers organizations face when adopting new technologies. TABS is designed to help leaders identify priority areas for intervention, benchmark against aggregated insights, and improve the likelihood that technology investments deliver value.

Key Messages

  • Technology adoption succeeds or fails based on organizational barriers—not just tools.
  • TABS gathers perspectives from leaders and practitioners to surface practical barriers and enabling capabilities.
  • The goal is actionable insight: prioritize interventions, reduce waste, and increase the odds that technology investments deliver value.

Boilerplate (100 words)

The Technology Adoption Barriers Survey (TABS) is a research initiative focused on understanding the real-world barriers organizations face when adopting new technologies. Barriers to adoption can reduce the value of technology investments and negatively affect an enterprise’s ability to obtain or maintain competitive advantage. TABS gathers perspectives from senior leaders and practitioners to build updated, empirically grounded insights on what blocks successful adoption and what organizational capabilities enable it.

Media Coverage & Updates

Media coverage and research updates will be posted here as they’re published. If you’d like to be notified, contact us with “Media updates” in the subject.

Suggested Citation

Moyer, C. (2026). Technology Adoption Barriers Survey (TABS) Website (Version 0.3.1) [Computer software]. Available at https://technologyadoptionbarriers.org. Source code: GitHub.

Machine-readable citation available in CITATION.cff.

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