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Technology Adoption
Barriers Survey (TABS)

Know the Barriers, Break the Barriers

Clarke Moyer, Lead Researcher

technologyadoptionbarriers.org

From Obstacle to Opportunity

The Bug (Challenge)

Error: Organizations fail to adopt essential technologies despite clear strategic imperatives.

Missing Dependency: Leaders lack accessible data to benchmark their struggles.

The Patch (Solution)

TABS v1.0: A longitudinal, open-access intelligence tool to democratize data.

Output: Actionable benchmarking and strategic clarity for the C-Suite.

Adopt or Risk Obsolescence

  • Competitive Disadvantage: Barriers to adoption negatively affect competitive advantage.
  • Existential Risk: Without continuous adoption, enterprises risk market share loss and obsolescence.
  • Leadership Void: Critical need for updated insights from senior leadership decision-makers.
MARKET SHARE ^ 100%| ___ | / \ (Adoption Gap) 75%| / \ | | / \ | SYSTEM 50%|/ \____v_ FAILURE | | | 25%| | | | | | 0%|__________|______|____> TIME 2024 2025 2026

The Data Gap: Paywalls

Theory

Academic models (TAM, TOE) exist but are abstract.

Paywalls

Industry benchmarks locked behind consultancy fees.

Open Source

Our mission: Democratize adoption data for all.

A Longitudinal Insights Tool

Modeled on Success

Following the trajectory of The CMO Survey.

Core Purpose

Understand barriers, assess readiness, and explore capability maturity.

Outcome

A repeatable, annual dataset tracking dynamics over time.

tabs_terminal - bash

> init TABS_Survey_Protocol

[OK] Protocol Loaded.

> scanning_barriers...

[....................] 10%

[||||||||............] 45%

[||||||||||||||||||||] 100%

> generating_insights.json

Warning: High Resistance Detected in Sector 7G

> _

Roadmap to Insight

v1.0

Dev

Survey creation & validation.

v2.0

Distro

Partnerships & collection.

v3.0

Analyze

Stats & public report.

v4.0

Scale

Longitudinal benchmarks.

Measuring Leadership Perceptions

  • Identify: Barriers hindering strategic tech.
  • Assess: Organizational readiness.
  • Evaluate: Capability maturity.
  • Inform: Integration strategies.
( C-SUITE ) | [ Strategy ] | +----+----+ | | ( CIO ) ( CTO ) | | [ Inf ] [ Dev ] | | +----+----+ | ( VALUE )

Benchmarking Excellence

Inspiration

Since 2008, The CMO Survey has collected opinions and expectations on marketing spending, priorities, and economic outlook. TABS aims to replicate this longitudinal success for the Technology sector.

^ | | | / \ | / _ \ | |.o '.| | |'._.'| | | | | ,'| | |'. | / | | | \ | |,-'--|--'-.| | ---------------- | LAUNCH +------------------->
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