Slide 4: Why Technology Dies on the Shelf
Common Causes of Failed Adoption:
- ❌ Built without user input
- ❌ Too complex for actual user workflows
- ❌ Requires too much behavior change
- ❌ No clear value proposition for end users
- ❌ Inadequate training/documentation
- ❌ Poor integration with existing tools
- ❌ Performance/reliability issues
- ❌ Forced adoption without addressing user needs
✅ Successful adoption requires planning from day one
Visual
Shelf-ware
Deployed, but not used.
No user inputToo complexWorkarounds
Adopted
Used to complete real tasks.
User-centeredClear valueFits workflows
Speaker notes
- "We've all seen it - perfectly good technology that nobody uses"
- "Often millions of dollars invested with zero operational return"
- "The problem isn't usually the technology - it's the adoption approach"
Transition: "To avoid these pitfalls, we need to understand how to approach technology adoption strategically through a proven framework."
