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Slide 26: The Trifecta of Adoption

DEFINING THE DOMAIN: THREE DISTINCT ADOPTION TYPES

To truly understand technology adoption, we must move beyond a simple user-versus-organization dichotomy.

THE TRIFECTA:

  1. Organization Adoption (Top):
    • Focus: C-Suite / Leadership
    • Goal: Deployment, availability, compliance.
  2. User Adoption (Bottom-Left):
    • Focus: Internal Staff / Employees
    • Goal: Utilization, workflow integration, productivity.
  3. Consumer Adoption (Bottom-Right):
    • Focus: External Customers / Market
    • Goal: Sales, retention, market share.

CORE: Technology Adoption (Center) sits at the intersection of all three. Successful integration requires a strategy that addresses all domains simultaneously.

Speaker notes
  • "Adoption isn't monolithic."
  • "The Organization buys it (1)."
  • "The User puts it to work (2)."
  • "The Consumer validates the value (3)."
  • "Technology Adoption is the red center that binds them all."

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