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Response Funnel

From raw Qualtrics submissions to the final analysis dataset โ€” every step, every count.

Response funnel

Every count the daily pipeline tracks, with the API that surfaces it and what it means for the analysis. The homepage shows the marketing-friendly Prolific-approved number; this page shows the rest of the funnel โ€” the participants who started, returned, timed out, were flagged, and were excluded.

Qualtrics snapshot: Mar 30, 2026, 4:18 AM UTC
Prolific snapshot: Jun 3, 2026, 12:23 PM UTC
Survey
Technology Adoption Barriers Survey
Survey ID: SV_bkMopd73A8fzfwO ยท Org: smeal

1. Top of funnel โ€” raw response counts

Where a row first shows up. Qualtrics tracks several count types in parallel; the TABS pipeline reconciles them with Prolific to produce the canonical totals used downstream.

Generated

Qualtrics API v3
501

Every response row Qualtrics has ever created for this survey, including previews, partial sessions, and rows later soft-deleted. This is the broadest count Qualtrics exposes and includes traffic that never became a real submission.

Auditable

Qualtrics API v3
364

Responses Qualtrics considers eligible for export and audit. Excludes preview-mode and obviously-spammed rows but still includes incompletes and quality-flagged submissions before TABS triage.

Deleted

Qualtrics API v3
538

Soft-deleted rows in Qualtrics. Includes test runs from the build phase, withdrawn duplicates, and any rows the survey administrator removed. Counted but not part of the analysis dataset.

Total responses (reconciled)

TABS analysis pipeline
809

TABS-reconciled response total after joining the Qualtrics export with Prolific submission data. This is the canonical denominator the daily pipeline starts from.

Unique participants

TABS analysis pipeline
796

Distinct Prolific PIDs in the reconciled dataset. Differs from total responses when a participant submits more than once (we keep the first complete attempt).

Duplicates removed

TABS analysis pipeline
0

Submissions dropped because the same Prolific PID had a more complete attempt elsewhere in the data. Currently zero โ€” Prolific blocks reentry by default.

2. Prolific study state

The shape of the study itself, as Prolific reports it. These numbers describe capacity and pricing rather than outcomes.

Total available places

Prolific API v1
500

The participant cap configured for this Prolific study. Once filled, the study automatically pauses recruitment.

Places taken

Prolific API v1
457

Slots Prolific has handed out โ€” every participant who at least clicked through to start the survey, regardless of whether they finished, returned, or timed out.

Reward per submission

Prolific API v1
ยฃ7.00

Cash payment Prolific pays each approved participant. Stored in pence (UK) or cents (US) by Prolific; displayed here in major-unit currency.

Average time taken

Prolific API v1
10 min

Mean minutes a participant spent on the survey, computed by Prolific across all submitted attempts.

Effective hourly rate

Prolific API v1
ยฃ39.31/hr

Implied hourly pay Prolific reports based on reward and average time. Prolific uses this to show participants whether a study meets fair-pay thresholds.

3. Submission outcomes

What Prolific itself says about each submitted attempt. The 'Approved' number here is the same one shown on the homepage Statistics callout.

Approved

Prolific API v1
441

Submissions the TABS team has accepted on Prolific. Approval pays the participant and locks the row into the analysis dataset. This is the headline 'Surveys Completed' number on the homepage.

Awaiting review

Prolific API v1
16

Submitted attempts that haven't been approved or rejected yet. The daily pipeline messages quality flags and approves clean submissions automatically; this bucket should drain to zero between runs.

Rejected

Prolific API v1
45

Submissions the team rejected on Prolific because they failed quality gates (multiple failed attention checks plus speed). Participants are not paid; the response is not part of the analysis dataset.

Returned

Prolific API v1
298

Participants who claimed a slot and then returned the study without submitting. Returned slots are recycled back into the pool for new participants.

Timed out

Prolific API v1
9

Slots Prolific reclaimed because the participant started but did not submit within the allowed window. The slot is recycled for a new participant.

Active

Prolific API v1
0

Participants currently in the survey at the moment the daily pipeline ran. Snapshot only โ€” usually zero except mid-burst.

Messaged

TABS analysis pipeline
0

Participants the daily pipeline sent a Prolific message to (typically about a quality flag). Counted by the TABS messaging script, not Prolific itself.

4. TABS disposition categories

Quality-triage labels the daily pipeline assigns based on attention checks, straightlining, duration, and reCAPTCHA. CLEAN is the unambiguously usable bucket; FLAG-* responses are reviewed before approval; AUTO-EXCLUDE drops out of the analysis dataset.

CLEAN

TABS analysis pipeline
143

Passed every quality check: all 3 attention checks, no straightlining, duration above threshold, reCAPTCHA fine. Indicates a response is eligible for the standard approval path when submitted and included in the primary analysis sample.

FLAG-SMEAL

TABS analysis pipeline
102

Completed within the 5-9 minute Smeal benchmark band. Borderline-fast but otherwise passes checks; almost always approved after manual review.

FLAG-SPEED

TABS analysis pipeline
14

Finished in under 5 minutes. Flagged for review because that pace is hard to reconcile with thoughtful answers, but not auto-excluded.

FLAG-PARTIAL-STRAIGHTLINING

TABS analysis pipeline
64

Showed low within-person variance on at least one Likert block (e.g., picked the same point on every readiness item). Not auto-excluded because some respondents legitimately answer that way.

FLAG-SINGLE-IRI

TABS analysis pipeline
144

Failed exactly 1 of the 3 instructed-response (attention check) items. One miss is usually inattention, not a bot โ€” flagged for review and typically approved.

FLAG-RECAPTCHA

TABS analysis pipeline
15

reCAPTCHA score sat in the borderline range. Flagged so the team can decide if the response should still count.

AUTO-EXCLUDE

TABS analysis pipeline
206

Failed multiple quality gates (typically 2 or 3 attention checks, often with speed). Removed from the analysis dataset; Prolific outcome may vary and is often reviewed separately.

INCOMPLETE

TABS analysis pipeline
107

Started the survey but did not reach the end. Includes both Prolific-returned and Prolific-timed-out attempts. Excluded from analysis but kept for funnel accounting.

5. AUTO-EXCLUDE reasons

Why each AUTO-EXCLUDE was triggered. Categories overlap by design โ€” the pipeline tags every relevant signal so post-hoc analysis can be re-cut later.

IRI3

TABS analysis pipeline
47

Failed all 3 instructed-response items. Strong signal of inattention or automation; auto-excluded.

IRI3 + SPEED

TABS analysis pipeline
22

Failed all 3 attention checks AND completed too fast. The combination is the highest-confidence auto-exclude.

IRI2

TABS analysis pipeline
96

Failed 2 of 3 attention checks. Two misses crosses the threshold from 'inattention' to 'pattern,' so the response is auto-excluded.

IRI2 + SPEED

TABS analysis pipeline
21

Failed 2 attention checks AND completed too fast. Treated as auto-exclude.

SPEED + IRI

TABS analysis pipeline
20

Speed flag combined with at least one IRI failure that, together, crosses the auto-exclude threshold. Tracks responses where speed is the leading signal.

6. IRI attention-check pass rates

Each Likert block embeds one instructed-response item with a pre-specified correct answer. Pass rates describe how often the embedded check was answered as instructed across the IRI denominator.

Barriers IRI pass rate

TABS analysis pipeline
60.2%

Share of evaluable submissions that selected the expected option ('Major Barrier') on the embedded barriers attention-check item.

Readiness IRI pass rate

TABS analysis pipeline
69.1%

Share that selected the expected option ('Low Readiness/Capability') on the readiness attention-check item.

Maturity IRI pass rate

TABS analysis pipeline
82.9%

Share that selected the expected option ('Level 2: Developing/Repeatable') on the maturity attention-check item.

IRI denominator

TABS analysis pipeline
689

Submissions evaluated for IRI pass rates (excludes incompletes and rows missing the IRI columns).

7. Items presented to participants

What 'Question Count' means depends on who's counting. Qualtrics counts the question IDs in the survey definition; participants experience each Likert matrix as many separate items.

Qualtrics question IDs

Qualtrics API v3
21

Distinct question IDs the Qualtrics survey definition reports. Matrix Likert blocks (Barriers / Readiness / Maturity) collapse to 1 ID even though they present many items.

Items presented

TABS instrument constants
57

What a participant actually sees: 19 barriers + 18 readiness + 9 maturity + 9 demographics + 1 open-ended feedback + 1 reCAPTCHA = 57. Derived from the TABS instrument constants.